Job description of a PR manager, job responsibilities of a PR manager, sample job description of a PR manager. What does a PR manager do: sample job description Functionality of a public relations manager

I APPROVED
_________________ (__________)
(signature)
General Director _________
JOB DESCRIPTION
Public Relations Manager
1. GENERAL PROVISIONS
1.1. This job description defines the functional duties, rights and responsibilities of the Public Relations Manager _____________.
1.2. The public relations manager is appointed to the position and dismissed from the position as established by the current labor legislation order by order of the General Director ____________.
1.3. The Public Relations Manager reports directly to ______________.
1.4. A person with a higher education degree is appointed to the position of Public Relations Manager vocational education in the specialty "Public Relations" and work experience in the specialty for at least 2 years or higher professional education and additional training in the field of public relations and work experience in the specialty for at least 2 years.
1.5. The public relations manager must know: laws and other regulations related to the regulation of the field of public relations; legislation on media and advertising; international and Russian codes professional and ethical principles in the field of public relations; fundamentals of economics, entrepreneurship and management; organization development strategy; information market conditions; technology for conducting sociological research; methods of working in crisis situations; methods of planning and organizing advertising and information campaigns; the procedure for drawing up and concluding agreements (contracts) on information support for programs and events; fundamentals of political science, sociology, psychology and marketing; ethics of business communication; advanced domestic and foreign experience in the field of public relations; basics of office work; methods of collecting and processing information using modern technical means of communication and computer technologies; basics of labor legislation; labor safety rules.
1.6. During the period of temporary absence of the Public Relations Manager, his responsibilities are assigned to ___________________________.
2. FUNCTIONAL RESPONSIBILITIES
2.1. Public Relations Manager:
- manages one of the activities of the organization in the field of public relations;
- develops long-term and current programs and plans, individual events or their complex within this area, information support, financial and organizational support schemes;
- participates in the formation of an information and advertising strategy for a separate area of ​​the organization’s activities in the field of public relations in accordance with the general priorities of the organization’s policy and the prospects for its development;
- selects forms and methods of interaction with the public, organizations, and the media;
- determines the nature, content and media of information messages emanating from the organization;
- provides two-way communication with consumers, partners and other public groups;
- organizes and maintains constant contacts with the media, information, advertising, consulting agencies, public relations agencies, publishing houses, other enterprises and organizations, government and public structures;
- organizes the collection of information, including the use of sociological research; continuous monitoring of information sources;
- analyzes the state and predicts changes in the information market and the sphere of public communications; proposes measures to adjust the organization’s policy in the field of public relations;
- exercises control over the preparation and execution of agreements and contracts for information, advertising, organizational and financial support for programs and events within a separate area of ​​the organization’s activities in the field of public relations;
- ensures interaction between internal structural divisions of the organization during joint activities;
- attracts independent external consultants and experts in the field of public relations to solve the assigned tasks;
- supervises subordinate employees.
3. RIGHTS
The public relations manager has the right:
3.1. Give instructions and tasks to subordinate employees and services (divisions) on a range of issues included in his functional responsibilities.
3.2. Monitor the implementation of planned tasks and work, timely completion of individual orders and tasks by subordinate services (divisions).
3.3. Request and receive the necessary materials and documents related to the activities of the Public Relations Manager and his subordinate services (divisions).
3.4. Enter into relationships with departments of third-party institutions and organizations to resolve operational issues of production activities that are within the competence of the Public Relations Manager.
3.5. Represent the interests of the organization in third-party organizations on issues related to his professional activities.
4. RESPONSIBILITY
The PR Manager is responsible for:
4.1. Failure to ensure the fulfillment of his functional duties, as well as the work of the organization’s subordinate services (divisions) on issues within the responsibilities of the department.
4.2. Inaccurate information about the status of implementation of work plans by the department or subordinate services (divisions).
4.3. Failure to comply with orders, instructions and instructions of the General Director of the organization.
4.4. Failure to take measures to suppress identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the organization and its employees.
4.5. Failure to ensure compliance with labor and performance discipline by employees of the sales department and subordinate services (divisions) of the organization.
5. WORKING CONDITIONS
5.1. The work schedule of the Public Relations Manager is determined in accordance with the internal labor regulations established in the organization.
5.2. Due to production needs, the Public Relations Manager may travel to business trips(including local significance).

I have read the instructions ___________________
(signature)

I CONFIRM:

[Job Title]

_______________________________

_______________________________

[Name of organization]

_______________________________

_______________________/[F.I.O.]/

"_____" _______________ 20___

JOB DESCRIPTION

Public Relations Manager

1. General provisions

1.1. This job description defines and regulates the powers, functional and job responsibilities, rights and responsibilities of the public relations manager [Name of the organization in the genitive case] (hereinafter referred to as the Company).

1.2. The Public Relations Manager is appointed and dismissed in accordance with the procedure established by current labor legislation by order of the head of the Company.

1.3. The Public Relations Manager reports directly to [name of the immediate manager's position in the dative case] of the Company.

1.4. The public relations manager belongs to the category of managers and is subordinate to [the names of the positions of subordinates in the dative case].

1.5. The PR Manager is responsible for:

• effective performance of the work assigned to him;
• compliance with the requirements of performance and labor discipline;
• the safety of documents (information) in his custody (that have become known to him) containing (constituting) a trade secret of the organization.

1.6. A person with a higher professional education in the specialty “Public Relations” and work experience in the specialty of at least 2 years or a higher professional education and additional training in the field of public relations and work experience in the specialty not less than 2 years.

1.7. IN practical activities The public relations manager should be guided by:

• local acts and organizational and administrative documents of the Company;
• internal labor regulations;
• rules of labor protection and safety, ensuring industrial sanitation and fire protection;
• instructions, orders, decisions and instructions from the immediate supervisor;
• this job description.

1.8. A public relations manager must know:

• laws and other regulatory legal acts related to issues of regulation of the field of public relations;
• legislation on media and advertising;
• international and Russian codes of professional and ethical principles in the field of public relations;
• fundamentals of economics, entrepreneurship and management;
• organization development strategy;
• information market conditions;
• technology for conducting sociological research;
• methods of working in crisis situations;
• methods of planning and organizing advertising and information campaigns;
• the procedure for drawing up and concluding agreements (contracts) on information support for programs and events;
• fundamentals of political science, sociology, psychology and marketing;
• ethics of business communication;
• advanced domestic and foreign experience in the field of public relations;
• basics of office work;
• methods of collecting and processing information using modern technical means of communication and computer technologies;
• basics of labor legislation;
• labor safety rules.

1.9. During the period of temporary absence of the public relations manager, his duties are assigned to [deputy position title].

2. Job responsibilities

The public relations manager is required to perform the following job functions:

2.1. Manages one of the organization's activities in the field of public relations.

2.2. Develops long-term and current programs and plans, individual events or their complex within the framework of this area, their information support, financial and organizational support scheme.

2.3. Participates in the formation of an information and advertising strategy for a separate area of ​​the organization’s activities in the field of public relations in accordance with the general priorities of the organization’s policy and prospects for its development.

2.4. Selects forms and methods of interaction with the public, organizations, and the media.

2.5. Determines the nature, content and media of information messages emanating from the organization.

2.6. Provides two-way communication with consumers, partners and other public groups.

2.7. Organizes and maintains constant contacts with the media, information, advertising, consulting agencies, public relations agencies, publishing houses, other enterprises and organizations, government and public structures.

2.8. Organizes the collection of information, including the use of sociological research; continuous monitoring of information sources.

2.9. Analyzes the state and predicts changes in the information market and the sphere of public communications; proposes measures to adjust the organization's policy in the field of public relations.

2.10. Monitors the preparation and execution of agreements and contracts for information, advertising, organizational and financial support for programs and events within a separate area of ​​the organization’s activities in the field of public relations.

2.11. Ensures interaction between internal structural divisions of the organization during joint activities.

2.12. Involves independent external consultants and experts in the field of public relations to solve assigned problems.

2.13. Supervises subordinate employees.

If necessary, the public relations manager may be involved in the performance of his official duties overtime by decision of the director of the organization in the manner prescribed by labor legislation.

3. Rights

The public relations manager has the right:

3.1. Give instructions and tasks to his subordinate employees and services on a range of issues included in his functional responsibilities.

3.2. Monitor the implementation of production tasks, timely completion of individual orders and tasks by the services subordinate to him.

3.3. Request and receive the necessary materials and documents related to the issues of his activities, subordinate services and divisions.

3.4. Interact with other enterprises, organizations and institutions on production and other issues within his competence.

3.5. Sign and endorse documents within your competence.

3.6. Submit proposals on the appointment, relocation and dismissal of employees of subordinate departments for consideration by the head of the Company; proposals to encourage them or to impose penalties on them.

3.7. Exercise other rights established Labor Code RF and others legislative acts RF.

4. Responsibility and performance evaluation

4.1. The public relations manager bears administrative, disciplinary and material (and in some cases provided for by the legislation of the Russian Federation, criminal) responsibility for:

4.1.1. Failure to comply or improper fulfillment of official instructions from the immediate supervisor;

4.1.2. Failure to perform or improper performance of one’s job functions and assigned tasks;

4.1.3. Illegal use of granted official powers, as well as their use for personal purposes;

4.1.4. Inaccurate information about the status of the work assigned to him;

4.1.5. Failure to take measures to suppress identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the enterprise and its employees;

4.1.6. Failure to ensure compliance with labor discipline.

4.2. The evaluation of the work of a public relations manager is carried out:

4.2.1. By the immediate supervisor - regularly, in the course of the employee’s daily performance of his labor functions;

4.2.2. Certification Commission enterprises - periodically, but at least once every two years, based on documented results of work for the evaluation period.

4.3. The main criterion for assessing the work of a public relations manager is the quality, completeness and timeliness of his performance of the tasks provided for in these instructions.

5. Working conditions

5.1. The work schedule of the public relations manager is determined in accordance with the internal labor regulations established by the Company.

5.2. Due to production needs, the public relations manager is required to go on business trips (including local ones).

5.3. Due to production needs, the public relations manager may be provided with company vehicles to perform his job functions.

6. Signature right

6.1. To ensure his activities, the public relations manager is given the right to sign organizational and administrative documents on issues included in his functional responsibilities.

I have read the instructions ___________/___________/ “____” _______ 20__

If you can be good at one thing, be good at lying.
Then you will be good at everything.
Overheard on Wall Street.

The main task of these specialists is to create a positive image of a client or company, their favorable image in the eyes of viewers, voters, business partners, etc. They form public opinion and influence it.

PR manager - from English. PR, public relations - public relations. The clients of PR managers are politicians during the election campaign and not only (those who carry out these orders are also called political strategists), businessmen, show business stars, various social movements, commercial organizations.

In any case, PR managers are faced with the task of creating a favorable image of the client in the eyes of other people, be they buyers, voters, fans, sponsors or business partners. They are responsible not only for creating an image (image makers deal with this task more narrowly), but also for communicating it to the right circle of people and forming public opinion.

Depending on the assigned tasks, public relations specialists determine the audience that needs to be influenced and develop an image that will win over this audience. Then they develop and carry out events to maintain the image and ensure the desired reputation. A PR manager informs the client or the organization’s management about public opinion and helps them respond to it in a timely manner. Allows you to be prepared for any changes and, if possible, derive the greatest benefit from them.

The PR manager organizes presentations, meetings, interviews, press conferences and television appearances, publishes articles and materials, and provides information support for various events. The most important element in the work of a PR manager is interaction with the media: press, radio and television, and online publications.

Personal qualities

“You can not only represent both the buyer and the seller at the same time, but also steal light bulbs, pee in the sink, and then live in the house that was sold. You’re a PR man, which means you’re always right” (“Absolute Power” - a series about PR people).

Successful mastery of a profession requires activity and initiative, energy and communication skills, an analytical mind and creativity. It is necessary to be able to navigate rapidly changing situations, influence public opinion, and foresee the consequences of possible actions.

A PR manager will need intelligible speech, a good memory, high emotional and volitional stability, developed organizational skills, and a willingness to take reasonable risks.

Education (What do you need to know?)

To work as a PR manager, you need knowledge of psychology, management and marketing, the basics of jurisprudence, knowledge of at least one foreign language. In addition to special knowledge and skills, it is important for such a person to have extensive life experience.

Place of work and career

Where to study?

PR manager is a specialty that has appeared not so recently. Over the past time, workers in this profession have managed to establish themselves as very significant employees. Their activities, carried out properly, will provide real and tangible benefits to their company.

Why do you need a public relations manager?

A public relations manager is needed for various purposes in small and large organizations. In a small enterprise, such an employee performs a very wide range of functions, for example, he traditionally writes advertising texts. Besides this he performs marketing functions, and can also work as a sales manager.

At the same time, the employee large company part of the public relations department. Such a person in the organization performs certain highly specialized functions.

General public relations manager required to establish communications with the media. He is also obliged create a positive image of the company among the public in general and directly from its target audience in particular. Therefore, an employee of this profile takes responsibility for all the nuances that relate to the image of the organization.

General provisions of the instructions

The general provisions of the instructions include the main nuances related to the work of a PR manager. This section contains key rules for a person in this position. In particular, it includes the following standards:

• The PR manager in an organization belongs to a group of specialists;
• the appointment of a PR manager to his position is made by decision general director, issued in the form of an order;
• the release of the PR manager from his work is carried out in a similar way;
• The pr-manager, in the course of performing his official functions, is guided by the following documents:
  • general legislation of the Russian Federation;
  • local legal acts adopted by the organization, in particular its charter, current internal regulations, etc.;
  • decisions of managers, including instructions, instructions and orders;
  • this instruction.

Responsibilities and tasks

Pr-manager is an employee whose tasks are to increase public awareness of the company's activities. He should also improve her attitude towards the enterprise. To solve these problems, he is assigned the following responsibilities:

Important! The main responsibility of a skilled PR manager is to close all communications with the outside world on himself. This employee is a professional in communicating with the media and the public.

It is advisable that other employees of the organization understand this, also realizing that improperly conducted communication can cause damage to the image of the entire enterprise.

Requirements for a specialist

Requirements for a specialist may vary depending on the organization in which he works. A PR manager for a large structure is selected on the basis of significantly higher demands than a specialist for a small organization. A typical job description for PR managers includes the following requirements:

It is separately stipulated that the applicant must work in a similar position for a year.

In addition, it is determined that this employee must have an understanding of the following:

• start of marketing;
• general methods used in PR;
• ways to plan PR campaigns and implement them in practice;
• ways to delimit target audiences to which an advertising message should be addressed;
• ways of interacting with the media;
• the procedure for developing company press releases and submitting informational messages to the media;
• main provisions various types PR activities, including internal and client;
• rules and techniques of pr carried out in a crisis situation, including general economic and private ones;
• regulatory legal acts that regulate the advertising sector;
• information defined as state secret;
• information included in commercial and official secrets.

Also, in the general case, the PR manager must know English language. This requirement also applies if he works in a company where the majority of employees do not speak this language.

Responsibility and rights

The responsibility of the PR manager generally arises as a result of providing him with inappropriate information. Since his job is to inform in the best interests of the company, it is his responsibility to do so successfully. In particular, the instructions provide for responsibility for:

In addition, the PR manager is responsible if violations of criminal and administrative legislation are committed in the course of professional activities. The basis for such liability is the Criminal Code of the Russian Federation and the Code of Administrative Offenses.

The PR manager has the following rights:

• submit a request to obtain information from persons heading the company’s structural divisions and from individual employees, or by own initiative, or with the permission of senior managers, when such a procedure is established;
• represent your company, act on its behalf when interacting with government agencies and organs local government, representatives of the public and the media;
• conduct correspondence on issues within the scope of his jurisdiction with the structural divisions of the company and other enterprises;
• submit proposals to the management of the organization aimed at improving its activities related to the responsibilities included in this instruction;
• require the company to prepare documents that are necessary for the employee to perform his duties;
• require the provision of organizational and technical support in accordance with modern standards.

Pros and cons of work

The advantages of working as a PR manager include:

• There is a wide demand for such specialists; an experienced public relations specialist will not sit idle;
• the fashionable image of this procession, the abbreviation “pr” still has a magical sound for many;
• the opportunity to develop useful connections; an employee occupying the position of a PR manager has the opportunity to regularly communicate with journalists, as well as with other significant persons, sometimes very influential;
• office work in comfortable conditions;
• finally, a significant salary.

Among the disadvantages of this specialty it is necessary to mention:

• significant competition between employees who have not yet proven themselves;
• the nervous nature of the work associated with constant emotional experiences;
• Not too high earnings in the initial stages.

[Name of organization]

Job Description

I approve

[Job title] [Organization name]

______________/___[F.I.O.]___/

Public Relations Manager

1. General provisions

1.1. This job description defines the functional duties, rights and responsibilities of the public relations manager [Name of the organization in the genitive case] (hereinafter referred to as the Company).

1.2. The Public Relations Manager is appointed and dismissed in accordance with the procedure established by current labor legislation by order of the head of the Company.

1.3. The public relations manager belongs to the category of employees and reports directly to [name of the position of the immediate manager in the dative case] of the Company.

1.4. A person with a higher professional education in the specialty "public relations" is appointed to the position of public relations manager without presenting requirements for work experience or higher education and additional training in the specialty "public relations" without any work experience requirements.

1.5. The PR Manager is responsible for:

Effective execution of the public relations work assigned to him;

Compliance with the requirements of performance, labor and technological discipline;

The safety of documents (information) in his custody (that have become known to him) containing (constituting) a commercial secret of the Company.

1.6. A public relations manager must know:

Labor functions entrusted to him, immediate tasks, their content, possibilities for solving them;

Resolutions, instructions, orders, other governing and regulatory documents related to issues of organizing public relations;

Fundamentals of legislation on media and advertising;

International and Russian codes of professional and ethical principles in the field of public relations;

Specialization, features of activity and prospects for the development of the organization;

Fundamentals of political science, sociology, psychology;

Basic methods of conducting qualitative and quantitative sociological research;

Methodology for monitoring the media;

Methods for analyzing statistical information;

Basics of office work;

Methods and means of forming and using the organization’s own database;

Methods of collecting and processing information using modern technical means and computer technologies;

Fundamentals of labor legislation;

Labor safety rules.

1.7. The public relations manager in his activities is guided by:

Local acts and organizational and administrative documents of the Company;

Internal labor regulations;

Rules for occupational health and safety, ensuring industrial sanitation and fire protection;

Directions, orders, decisions and instructions from the immediate supervisor;

This job description.

1.8. During the period of temporary absence of the public relations manager, his duties are assigned to [deputy position title].

2. Functional responsibilities

The public relations manager is required to perform the following job functions:

2.1. Carry out work to implement the organization's policy in the field of public relations and its individual stages.

2.2. Participate in the development of specific plans for the organization’s internal and external public relations policies.

2.3. Carry out constant interaction and maintain contacts with representatives of the media and the public, familiarize them with official decisions and orders of the organization’s management, prepare responses to official requests, and monitor the timely dissemination of information materials about the organization’s activities.

2.4. Participate in the preparation and conduct of briefings, press conferences, other events and promotional events held with the participation of representatives of the media and the public, provide their comprehensive information and organizational support.

2.5. Prepare press releases and other information materials for media representatives, monitor electronic and print media, participate in the preparation of information and analytical materials for internal use.

2.7. Participate in the preparation of assignments for sociological research and the preparation of final reports on the results of information and advertising events.

2.8. Carry out work on collecting, storing, using and distributing information materials, preparing documents for submission to the archive.

2.9. Ensure the implementation of management decisions, promptly inform them about the current progress of work and their results.

In case of official necessity, the public relations manager may be involved in the performance of his duties overtime in the manner prescribed by the provisions of federal labor legislation.

The public relations manager has the right:

3.1. Request and receive necessary materials and documents related to issues of its activities.

3.2. Enter into relationships both with internal divisions of the Company and with divisions of third-party institutions and organizations to resolve operational issues of production activities within its competence.

3.3. Represent the interests of the enterprise in third-party organizations on issues related to its professional activities.

4. Responsibility and performance evaluation

4.1. The public relations manager bears administrative, disciplinary and material (and in some cases provided for by the legislation of the Russian Federation, criminal) responsibility for:

4.1.1. Failure to carry out or improperly carry out official instructions from the immediate supervisor.

4.1.2. Failure to perform or improper performance of one's job functions and assigned tasks.

4.1.3. Illegal use of granted official powers, as well as their use for personal purposes.

4.1.4. Inaccurate information about the status of the work assigned to him.

4.1.5. Failure to take measures to suppress identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the enterprise and its employees.

4.1.6. Failure to ensure compliance with labor discipline.

4.2. The evaluation of the work of a public relations manager is carried out:

4.2.1. By the immediate supervisor - regularly, in the course of the employee’s daily performance of his labor functions.

4.2.2. The certification commission of the enterprise - periodically, but at least once every two years, based on documented results of work for the evaluation period.

4.3. The main criterion for assessing the work of a public relations manager is the quality, completeness and timeliness of his performance of the tasks provided for in these instructions.

5. Working conditions

5.1. The work schedule of the public relations manager is determined in accordance with the internal labor regulations established in the Company.

5.2. Due to production needs, the public relations manager is required to go on business trips (including local ones).

6. Signature right

6.1. To ensure his activities, the public relations manager is given the right to sign organizational and administrative documents on issues within his competence by this job description.

I have read the instructions ___________/___________/ "__" _______ 20__